Friday, 27 April 2012

La Pâtisserie des Reves

A patisserie in France is normally a very basic space, just for the object of selling bread and cakes etc, but this patisserie in Paris brings selling baked goods to a whole new level.
I love the futuristic design of this bakery, the counter weighted bell jars which lift the jar up when the user requests its content makes, and the refrigerated slate keeps the item cool while it waits.

The way the pods are placed equally along the work space creates the feeling that each cake is special and a work of art. This also creates the sense that the cakes are of the very best quality. From research of the shop, some cakes are priced as high as 33 Euro, which adds to fact that each individual cake is very precious, and should be protected from the outside world until chosen to enter.

I particularly like the frontage to the shop. Its very simple, with a few details to suggest what it sells beyond the doors e.g the door handles are a great touch. The font and use of colour make the shop feel prestigious, new and exciting. Unlike a standard french bakery, this patisserie brings buying bread, tarts and cakes a brand new exciting level. The experience is fresh and makes the everyday chore of the french people special.

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